Black Friday is one of the most important sales moments of the year. It is a turning point for small businesses that rely on this peak shopping season to boost revenue, attract new customers, and strengthen their online presence.
To run a seamless social media campaign, manage high traffic, update listings in real-time, and execute fast-moving marketing strategies, it’s crucial to have a stable internet connection.
Businesses exploring providers should consider Xfinity Internet offers to ensure reliable connectivity, smooth operations, and a competitive edge during this peak shopping season of the year.
Moving on, I will share strategies that can help small businesses grow and compete with the giants during the Black Friday season.
So, if you have a small business and are looking for ways to scale it up, this article is for you.
Let’s start now!
Importance of Black Friday for Businesses
Black Friday shopping has shifted from physical outlets to online stores. The US people spent around 10.8 billion dollars in 2024 on the online Black Friday sale. Many businesses take this as an opportunity and come up with marketing strategies to enhance their sales.
According to many businesses holiday season is the most profitable time of the year. According to the US Chamber of Commerce, 70% of small business owners state that the holiday season is crucial for their profit.
The problem arises when online business giants dominate the market by offering big discounts and running aggressive promotions, and small brands suffer since they have a limited budget.
Here is why Black Friday is important for small businesses:
Increases revenue and Sales:Â Due to high customer demand, black Friday is essential for driving sales as many businesses rely on it to make a huge portion of their revenue.
Attract new customers:Â Due to discount offers, it is an excellent opportunity to attract new customers and retain the existing ones.
Boosts inventory turnover:Â Black Friday is an opportunity for many businesses to sell their old stock at a discount and clear out the old inventory before the new year
Creates brand awareness:Â By participating in black Friday, businesses can increase their visibility and brand awareness through promotions and marketing efforts.
Marketing Strategies for Black Friday
Small-scale businesses struggle due to limited investment, but if you want to boost your sales, here are the two easy steps you need to focus on, as this will connect you with your audience seamlessly.
Pre-Campaign Planning
Businesses need to set a pre-campaign plan strategy before the major event, which comprises five major steps:
Set Targets
The most important part is to define what you want to achieve in this event. Setting goals will support your decision and will give you a clear sense of direction.
Goals can be:
- Increasing sales and revenue
- Boosting order value
- Targeting new customers
- Clearing the previous inventory
- More social media traffic
Businesses can use the SMART framework, which is Specific, Measurable, Achievable, Relevant, and Time-bound. By setting the goals on this framework, businesses can remove misconceptions, as this gives businesses a clear set of direction.
Evaluate the previous year’s performance
This helps the business to make plans, identify areas of improvement, and make informed decisions. By evaluating cash flow, profit margins, and revenue, businesses can understand their financial position and set goals for the upcoming year.
Make a promotional strategy
Promotions do not have to be around discounts. Businesses create value-based incentives and offer creativity that can save their profit margins. For example:
- Spend $60, get 20% off. Spend $120, get 35% off.
- Combine the top-selling product into sets (e.g., starter kit or holiday gift box).
- Gift with purchase. Give a $5-$10 gift with more than $50 purchase
- Limited-time offers
- Exclusive sales offer for regular customers
Streamline Operations
Streamlining operations for Black Friday is important for profitability and maximizing sales, maintaining a good brand reputation, and meeting customer expectations.
Make a Marketing Calendar
Creating a marketing calendar is important since it enables a business to be ahead of its competitors, make strategies according to customer expectations, and execute the campaign efficiently.
It avoids last-minute mistakes, improves productivity, visibility, and provides a proper structure that how content will be posted on different social media platforms, keeping in mind their algorithms.
Campaign Execution
Launch early access:
Give VIPs access to deals before the campaign starts.
Run teaser campaigns:
Businesses should send promotional messages through social media platforms to build hype among customers.
Implement scarcity:
Businesses should use flash sales and limited-time offers to hype and create limited stock alerts to motivate customers to make quick purchases
Offer personalized deals:
Customer data should be used to know their buying behaviors so that brands can offer them personalized discounts.
Enhance the customer experience:
Enhancing the customer experience is the most important thing, as this will allow them to shop again from your brand. This can be done by providing free shipping to them and having good customer service.
Omnichannel campaigns:
Use all platforms that customers use, including email marketing, social media, and paid advertisements, to engage with customers across all platforms.
Final Thoughts
These strategies can help small businesses boost efficiency, strengthen their online presence, and maximize sales during the Black Friday rush.
With thoughtful planning and smart execution, even small brands can turn this shopping event into a major opportunity for growth.
